In this role, I was responsible for developing and communicating a clear product vision and strategy aligned with company objectives and market needs. I conducted market research and competitive analysis to identify trends and opportunities for innovation, and created and managed product roadmaps that outlined key features and release timelines. I worked closely with design, marketing, and sales teams to ensure successful product development and launches, prioritizing features based on customer feedback, business impact, and technical feasibility. I facilitated collaboration among team members and stakeholders, defined product requirements, and oversaw the development process, including sprint planning, user testing, and quality assurance. Additionally, I led product launches, supported customer adoption through compelling messaging, and monitored KPIs to optimize product performance. 

I was responsible for developing and implementing strategic marketing plans to drive brand growth and achieve business goals. I analyzed market trends and customer insights to create multi-channel campaigns (digital, print, and events), optimizing ROI. I managed brand identity, ensuring consistency, and led digital marketing efforts, including SEO, SEM, and social media. I also oversaw the marketing budget, ensuring effective resource allocation and meeting financial targets.